Who we've
worked with
IDP Education
IDP Education is a global leader in student marketing and recruitment. Franki worked with IDP for over seven years with the objective of positioning the company as a thought leader within the higher education sector and to attract and retain university clients. Franki consistently coupled sales objectives with thought-leadership content to drive web traffic to 16,000 users a month, grow the company’s LinkedIn page to over 22,000 organic followers, and increase sales. Projects included content strategy, website copy, destination reports, video scripts, events brochures, media packs, advertising copy, email and LinkedIn marketing, and blog posts. View select projects here: country report (Indonesia), media pack and event video.
EdCo LATAM Consulting
EdCo LATAM Consulting are experts in helping universities around the world recruit high-calibre students from across Latin America. We worked with them on a multi-channel campaign focused on Mexico as a student-recruitment market. Our objective was to showcase EdCo LATAM as thought leaders in the higher education sector, build trust with prospective clients and drive university partnerships.
The campaign consisted of an in-depth report (including insights of EdCo LATAM experts), a conversion-focused email campaign, strategic LinkedIn posts and brochure copy. The campaign was complimented by a Mexico-focused webinar. The campaign successfully positioned EdCo as a high-calibre recruitment expert, generating significant sector engagement. Access the Mexico Momentum Report.
Insight Vacations
Insight Vacations is a global leader in premium escorted coach travel around the world. Franki worked closely with the teams in London and Geneva to create a series of blog posts, travel brochures, itineraries and social media posts, each aimed at inspiring prospective travellers, driving traffic to the Insights Vacations website and ultimately boosting sales. Franki also proofread and copyedited Insight Vacations’ print and digital channels, thereby ensuring excellence and high quality across the brand.
Luxury Gold Vacations
Forming part of the Travel Corporation, Luxury Gold Vacations offers the ultimate in VIP travel with small group journeys guided by dedicated travel concierges and passionate locals. Franki worked with the Luxury Gold brand in Geneva to deliver a range of detailed travel brochures and itineraries, focused on Costa Rica, the USA, Canada, South America and Europe. She also provided brochure copy outlining Luxury Gold’s services and benefits. Franki did extensive proofreading and editing across Luxury Gold’s print and digital channels and wrote a series of blog posts to reflect the brand’s values, inspire prospective travellers and drive sales.
The WUSCAs
The Whatuni Student Choice Awards is an annual celebration of the student voice in the UK. In 2025, over 36,000 reviews were collected from campuses across the UK, giving students the chance to review their university experiences. Each year, this review collection process culminates in a higher education sector awards evening where the UK’s top-rated universities are announced. Franki has worked with the WUSCAs brand for over seven years, writing the event’s brochure copy and supporting on press releases, social and website copy, and newsletter content to drive sales and reflect the event’s ethos. View the 2024 WUSCAs brochure.
On Foot Holidays
On Foot Holidays is a UK-based company that facilitates self-guided walking holidays across Europe. We ran a public relations campaign for them in the South African market over a 12-month period. We wrote monthly press releases for them and shared these with a network of highly influential editors in South Africa. The journalistic style of the press releases ensured that each one was featured across a variety of publications. The overall campaign reached over one million readers. View one of the On Foot Holidays press releases.
Travel Update
Travel Update is a travel magazine based in South Africa. With a circulation rate of 20,000 readers per issue, it was one of the first free travel magazines in the local market. Travel Update approached us to expertly compile several of their magazine issues. We developed themes relevant to the magazine’s readership for each issue, wrote the bulk of the content and collaborated with a group of outstanding freelancers and designers to produce a publication of the highest standard. View a Travel Update issue created by us.
Travel Ideas
Travel Ideas is one of South Africa’s top travel magazines, focused on domestic and international travel with a circulation of 30,000 readers per month. Franki worked as the magazine’s Assistant Editor for over four years, playing an instrumental role in driving the magazine’s strategic direction across print and online to ensure consistent growth. During her time at Travel Ideas, Franki wrote dozens of international and local destination-feature articles, worked with international brands to promote their offerings, and regularly represented the magazine on national radio. View some of Franki’s select feature articles.
Bike & Saddle
Offering guided cycling tours across Southern Africa, Bike & Saddle approached us to write a double-page advertorial on their behalf for a US-based cycling magazine. We interviewed the company founders about a cycling adventure they completed across the US and learnt about their philanthropic initiatives. This we used to write an advertorial feature, which was placed in the magazine complete with a clear call to action linked to Bike & Saddle. View the advertorial.
FLOK Kids
FLOK Kids is a Swiss-based business that specialises in connecting parents to over 300 children’s activity in and around Geneva. As a startup, FLOK approached us to help with scaling their business, increasing their website visitors, and driving engagement with the platform. To start, we created a marketing strategy and content schedule centred on four themes: parenting stories, activities and education, family adventures, and wellbeing and psychology. Blog and social posts were then created accordingly with the objective of appealing to a target audience of engaged middle class parents. Our work helped to establish FLOK as a community-orientated brand in Geneva, increase signups from activity providers, and boost website traffic. View the articles we wrote for FLOK here.
What our clients say
Franki was great to work with! We wanted to provide our partners and prospective partners with more detailed macro information on Mexico as a student-recruitment market, which formed part of our strategy of working on market intelligence and reporting. Franki wrote a high-quality Mexico-focused report (plus supporting assets), which was an excellent match to our vision at EdCo LATAM Consulting.
Franki was outstanding for her time keeping, proactiveness, suggestions on how to market the report and delivering within spec. I would recommend her for her insight, professionalism, proactiveness and partnership approach.
Throughout my time working with Franki, her work was of the highest standard and quality. Franki is able to take on feedback, interpret briefs and manage upwards with calmness and diplomacy whilst also striving to understand how she can improve processes. I would highly recommend Franki as both a skilled writer and editor but also as a trusted and valued colleague and member of the team. She is universally respected and liked for the work she produces, her attitude to work and the calm positivity she brings to projects.
Franki has a deep understanding of marketing objectives and excels at brainstorming creative, relevant ideas that align perfectly with these goals. Her communication skills extend beyond the written word— her natural curiosity and passion for insights make her a skilled storyteller, both verbally and in writing, and she always provides clear, thoughtful concepts, briefs and feedback. Franki is not only reliable but also brings a thoughtful and strategic approach to every project she takes on. Franki’s flexibility, calm demeanour and hard-working ethic make her a true joy to work with, and I highly recommend her for any copywriting or editorial role.
Franki is a real asset to any team – she is hard working and is always upbeat, making her a joy to be around. Highly organised, Franki takes a challenging project with various deadlines in her stride and is an adept communicator when it comes to updating internal stakeholders. Franki’s copy is a pleasure to read – she has a real gift when it comes to writing captivating copy that delivers clear messaging that satisfies her brief. Her passion for her craft comes across in her work.
As an editor, Franki has provided several strong articles that have steered industry conversations and ultimately led to our team achieving business outcomes. In my experience, there are few people in marketing who can produce high quality work in fast-paced environments while maintaining a buoyant and uplifting attitude – Franki is in this select few. It’s been a pleasure to work with her, and I know that I would jump at an opportunity to work with her again!